Legacy of Life Hawai‘i Receives National Award in Education

Honolulu, HI -- Donate Life America (DLA) presented a Pinnacle Award in education to Legacy of Life Hawai‘i for its Creative Challenge Art Contest to increase the number of registered organ, eye and tissue donors. The awards were presented at last month’s DLA’s annual meeting in Indianapolis.

The Creative Challenge Art Contest is an education program designed to generate an awareness of the importance of organ and tissue donation among public middle-school students. Six other organizations received Pinnacle Awards for outstanding programs in other areas such as department of motor vehicles programs, hospital initiatives, affinity partnerships and public relations/marketing campaigns.

“Many of the program entries targeted a demographic of specific interest to Donate Life America, 18-24 year olds, who are the least likely to register as organ, eye and tissue donors,” said David Fleming, Donate Life America’s President and CEO.  “Donate Life America’s just released sixth annual National Donor Designation Report Card delves into the importance of reaching this generation and features case studies by some Pinnacle Award recipients.”

“We are honored to have the Creative Challenge Art Contest selected for a Pinnacle Award in education. Our goal is to educate and inspire both students and members of the community to say ‘Yes’ to organ and tissue donation,” explained Legacy of Life Hawai’i President and CEO Stephen A. Kula. “By participating in the Creative Challenge Art Contest, students are introduced to this important issue before they have to make the decision on their own.”

Launched in 2010 as an education program targeting middle-school-age children, the student art contest encourages children to think about and illustrate organ and tissue donation through their own unique perspective. Students are invited to submit their artwork as entries in the art contest.

In 2012, more than 1,300 students submitted entries from public middle schools across the state. Each year, Legacy of Life Hawai’i awards 18 student drawings (12 winners and 6 honorable mentions). The top 12 drawings are printed in the Legacy of Life Hawai‘i annual calendar, which is distributed to stakeholders and businesses in the community.

To find out more about Legacy of Life Hawai’i or to register as an organ, eye and tissue donor, visit legacyoflifehawaii.org.       



Legacy of Life Hawai'i is a nonprofit organization and the only organization in Hawai'i federally designated to recover organs and tissue for transplant. Its mission is to save and enhance lives through recovering organs and tissue for transplant, encourage organ donation through community outreach and education, and honor and support organ donors and their families. Legacy of Life Hawai`i works closely with our island hospitals to cultivate an understanding in our diverse communities that life is worth giving.



Donate Life America is a 501(c)3 not-for-profit alliance of national organizations and State Teams across the United States committed to increasing organ, eye and tissue donation.  Donate Life America manages and promotes the national brand for donation, Donate Life, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multi-media donor education programs; and motivating the American public to register now as organ, eye and tissue donors.

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